6 Proven Benefits of Marketing and Building Brand Loyalty through Direct Mail

Contrary to popular belief, direct mail is hardly dead. In fact, mailed marketing materials remain a key method of eliciting interest from prospects, reaching existing customers, and building a thriving brand loyalty among customers for many business brands. Granted, many businesses are out there seeking newer and better ways of reaching customers and prospects. And, while this is spelling doom to traditional marketing methods, it surprisingly does not have the same effect on direct mailing. In fact, the mailbox remains a cost-effective and easy marketing method that also maximizes outreach efforts. Here are some of its many benefits.

1. Highly targeted – It is easy to tailor each mail to address the needs of the intended audience regardless of their status. This means that existing customers and prospects alike will receive only the offers and information that best address their shopping habits or needs.

1. Tangible – The postal service normally delivers mail directly into the mailbox of their customers. This essentially means that your customers or prospects are guaranteed to see and handle the mail. This is the single most important advantage because whereas emails can easily be deleted, it isn’t as easy to ignore tangible marketing material.

3. Personalized messages – Aside from targeting your customers and prospects, it is possible to go a step further and customize your mail to include not just the names but personal information about your target clients or clients. Such customized messages give your campaign a personal touch, which is an important approach when you want to appeal to your recipient. In fact, a huge number of the targeted customers will follow with either a purchase or subscription.

3. Multiple familiar formats – Marketing materials that can be mailed are available in various forms but all of these are familiar. This presents two advantages, familiarity, and versatility.

The postal service is an old institution and one that most people trust. Your customers and prospects as such will easily warm up to mailed marketing material as opposed to some random email. In addition, you have the option of using brochures, catalogs, postcards or magazines. With such variety, you can purpose your campaign to meet whichever objective you have in mind.

5. Easy to use and cost effective – Creating campaign materials meant to be delivered by mail is easy. However, that is not all; mailing every single campaign is just as easy. Almost every business executive is adept in desktop publishing and can produce pieces meant for direct mail. In addition, the postal service offers mass mail rates that target almost every form of campaign relying on direct mail.

6. Easily quantifiable with a proven track record – It is possible to measure the efficacy of direct mail campaigns without resorting to complicated analytics. In fact, tracking success is as easy as counting the number of redeemed coupons. Moreover, direct mail has been around for a long time and, enough data supporting its efficacy already exist.

While current marketing trends are shifting towards newer, technologically inspired marketing methods, direct mail marketing remains just as effective. It is, however, an unsung hero and this needs not necessarily be so. Prudent businesses should incorporate direct mail marketing into their overall marketing strategies if they hope to build result-based, cost effective, friendly, and flexible campaigns.

Miami Flyers offers convenient print services with fast turnaround delivering, we custom print everything from business cards, to banners, presentations to promotional materials. Call us today for a free consultation: 786 382-0178.