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How To Create An Eyecatching Takeaway Menu
This entry was posted on November 11, 2016.
If there is one type of flyer or brochure that we get through the mail more than any other, it has to be the takeaway menu. As companies fight for a competative advantage over who has the best prices or who makes the best pizza, the takeaway menu is the best way to get the attention of potential customers that are yet to step through the door, and also a great way to generate brand awareness.
The problem is that many fall into the same pattern and tend to be neither attractive nor memorable. Keep things simple and remember these golden rules:
Focus on the brand’s unique selling point.
You could fill a menu full of all of the different options that are available, but quantity does not always equate to quality for a new consumer. Send out a full menu with their first order to tempt them back to try something new. In the promotional flyer, stick to the dishes or the ethos that makes your pizza joint stand out from the big chains. Do you use local produce? Do you cater for dietary requirements? Do you have a unique combination of flavors or a dish of the month?
Be sure to brand your flyer
The color scheme of the flyer and the fonts that are used should be the same as those found on other promotional material and at the restaurant. If your pizza restaurant has gone against the traditional Italian colors in its interior decoration and has an unusual mascot for a logo, make sure that this is replicated in the flyer. Stand out from the crowd and stay true to the brand.
Less is more.
Imagine if you could draw people in with some simple lines of text and a few graphics rather than a never-ending menu full of photos and prices. Not only would this show confidence in the quality of the food and service, it would set your menu apart from the competition and make it look a little classier.
In the end, it is all about making sure that consumers pick up your menu in the pile of boring outdated leaflets that have gathered in the mailbox. This means being bold, being different and staying on point with the message and the food you are trying to promote.
