Top Tips for Distributing Your Flyers

Your flyers have arrived. Brilliant! Now, unless you purchased them to be a nice little ornament in the corner of your office, it is time to start flyer distribution. After all, a flyer that is not in the hands of a potential customer is a rather useless flyer indeed. Thankfully, distributing them is not too difficult. You just have to know what you are doing.

One of the biggest mistakes you can make with your flyers is to hand them out to random people in the street. We have seen companies make this same mistake time and time again. For most businesses, this is not going to work. You will be lucky if just 10% of those flyers end up being read. You would be even luckier if 5% of these people were converted into paying customers. This is because the vast majority of people out there don't care about your business. They are not at all interested in the products or service that you offer. You can try your best to convert them with your flyer, but it is never going to happen. It is a waste of both time and energy. If you wish to make your flyers work for you, you need to get them into the hands of people who may actually display an interest in your product or service. This is your target market.

As a business owner, you should know who your target market is by now. We won't dwell on that too much. Your main priority is that you have clearly defined who is in your target market. This will enable you to determine exactly where to target your flyer distribution. The more interested a person is in the product or service you have to offer, the more likely you are to generate sales.

Here are a few proven techniques for flyer distribution:

Trade shows

If you have a B2B business, then you will want to take a hefty stack of flyers along to any tradeshow that you are attending. Almost every person at the event will be in your target market. This could potentially lead to a high number of conversions.

Passers-by

We know that we had a pretty heavy section on why you shouldn't do this, however, it is a technique which will work for some businesses. You will benefit from this technique if the product or service that you have to offer is something which is often purchased spontaneously. For example, many fast food shops, particularly at lunch time, tend to benefit from this technique. If you are running a bar in the middle of an area heavy on the nightlife then you may find a significant number of people will be willing to take you up on your offer. Never used this technique if you are sure that the majority of people will throw your flyer away. You won't see a boost in profits, you will only see a boost in the amount of litter. Feel the crowd, and feel your audience.

Business collaboration

If there is a company in the local area which sells products or services which complement yours, then get in touch with them. You may also wish to reach out to businesses which have a small overlap with yours when it comes to clientele. For example, if you run a toy store, you may wish to distribute your flyers in a location which sells strollers, or even child's clothing. This is a brilliant way to reach new customers who may be interested in the exact products or services that you have to offer.

Newspapers and magazines

This will cost a small amount of cash up front, but if you do your research then that small investment will pay off in dividends. This is because it is the easiest way to get your flyer into the hands of people who have a high chance of making a purchase through you. Newspapers and magazines tend to have a very defined readership. This readership may be defined by their age, gender, occupation, and even their interests. Magazines are very niche when it comes to interests. Magazines tend to work best if you are looking to target a specific product or service to a very specific group of people. In order to make newspaper and magazine flyer distribution work for you, you need to determine which one will give you the biggest bang for your buck. Every publication out there will have an advertising department. You need to get in touch with that advertising department and ask for details of their readership. You can use this information to determine which publications the vast majority of your target market will be reading. These will be the areas where you will want to spend your cash.