Why Cheap Printing Services are Counterproductive And Not Worth The Hassle

When there are lots of poster, flyers and promotional materials to create ahead of a big event, there is a temptation to find the cheapest printers around. There are always plenty of adverts out there for people that want to provide materials at the cheapest possible rate to try and stand out from the competition. For many, this strategy may work the first time. The trouble is that while the financial costs could be minimal, they may come into play in other ways. You may not get what you really wanted at all. There is a good chance that the “best” deal in town really isn’t the best option at all. Keep these questions in mind before opting for the cheapest option.

How can they afford to offer such low rates? Where are they cutting their costs?

A cheap printing service may be able to offer a lower cost service because they aren’t spending all that much on the product. It is cliched to say that you get what you pay for in this business, but it is true. If you want an interesting flyer with some bold colors, textures and other options to make you stand out from the crowd, these services and printing process will cost money. There is a good chance that these cheap printing services wont have the resources to do any of this. Instead you will get a cheap, basic run-of-the-mill piece of promotion material that looks like everyone else’s. Even then, there is a chance that inks and processes used aren’t the best around and this may show up in the final print.

Does this cheaper service have a policy of quality over quantity?

Simple business math says that a company offering lower rates than a competitor needs to create more orders to make a profit. This means that some companies may be running a speedy production line service without taking the time and effort over a specific job. Even if the event is in a matter of days, the last thing that you want is a rushed job where the materials weren’t printed properly or there were mistakes in the copy. You could be left with a series of posters and flyers, each with the same identical mistake.

Is this a new, inexperienced company offering low prices to get started?

There is a good chance that some of these cheaper printing services offering an unbelievable deal are new to the game. They want to stand out with low prices to hook new clients in and get a foot in the door. Everyone has to start somewhere, but there could be some teething problems with this new company. They may be honest and well-meaning, but they may have poor knowledge of techniques and sloppy mistakes.

In the end, a cheap service with these issues may not be all that cheap after all. The initial costs of printing may be lower, but there is a good chance that you will pay out to have them remade and corrected, making the whole experience counterproductive. It really is better to go for a professional company that charges a little more because they have the skill, time, materials and experience to get the job done.

Miami Flyers offers high quality, convenient print services with fast turnaround delivering. We custom print everything from business cards, to banners, presentations to promotional materials. Call us today for a free consultation: 786 382-0178.