6 Edgy Marketing Strategies Using Large Format Printing

6 Edgy Marketing Strategies Using Large Format Printing

What better way to say something about your business than to say it big? Large format printing allows you to adapt your company's message to a number of large surfaces and surroundings -- both outdoors and indoors. Some of the more common large scale printing strategies make use of billboards, vinyl banners and posters and are a great way to communicate your company's message on a large-scale. But if you're interested in spicing up your marketing strategy, here are a few ideas that will allow you to incorporate large format printing and "wow" both your target audience and your competitors:

Escalator Ads

Escalators are a fantastic way to communicate a moving message creatively. While escalator ads aren't uncommon, their power lies in the movement generated by the escalator (and handrail), which is insufficiently exploited. Large format printing can allow you to convey change and transformation and capture the attention of potential customers.

Window Clings and Graphics

Large format window clings are a great way to advertise your business. Window clings could allow you to use your company's window space, apply your branding to company cars or even use paid space like bus windows to advertise.   Floor Advertising   There are many creative ways in which you can exploit large-scale printed ads placed on the ground. The best way to do so is by placing them in an eye-cathing area -- like the bottom floor of a mall, a transit area like a subway or an airport terminal or even a pedestrian zone.

Outdoor Light Boxes  

If you're looking for a way to outshine your competitors, outdoor light boxes are the perfect way to do so. Large format ads lit correctly can be very effective, especially when placed in a dim space, such as a night club, concert hall or sports venue.

Outdoor Wall Advertising

Strategically placed wall ads are a fantastic way to use surfaces like the facades of buildings or derelict, unused walls to attract attention. The best way to use this type of advertising is to refrain from classic billboard-style ads and make a play on the location of the ad or the surface that the ad has been placed on.

Unconventional Spaces

One of the key factors that should guide your search for a location to put your large scale poster is to rely on unexpected and unconventional spaces. For example, a creative way to promote your business is by placing an ad underwater in a pool or in the restroom of a popular restaurant.