Case Study: Designing business cards with a pun
This entry was posted on January 6, 2014
.When you’ve got a company working in a specific sector of society it’s simple to build clever puns on business cards. Often times this will come into fruition through clothing apparel and print companies, also handymen decorating cards with tools and clipart.
Symbolism can play a key role in business card design. For a company such as Google it’s all too common an occurrence to play around in their neck of the woods. Holding the elite position of “Top Search Engine” the employees of Google are able to play off such a historic role in society with comical imagery proportional to their home page. The business card below is a prime example displaying the person’s name inside the search field with contact information on the back.
If you’ve acquired a talented graphic designer or know your way around Photoshop it’s entirely possible to blend symbology into your branding. If you can find a symbol or animal which represents your company, card design is often the best creative artboard for showcasing your ideas and getting your new branding afloat.
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