Getting Maximum Exposure at Your Next Trade Show

If you are lucky enough to have a business that is participating in an industry related trade show, you probably know that it is an amazing opportunity to give your business some added exposure and draw in new customers, some of which may not have been familiar with your products or services before. It is however, easy to get lost in the sea of other vendors who are all there for the same purpose. That's why it's essential to prepare your booth and floor space for maximum visual appeal and come equipped with marketing materials that will capture the attention and interest of the prospective clients you will meet. If all this sounds a little overwhelming and you don't know where to begin, consider this list of ways that you can use print marketing materials to get a jump start on the competition and really stand out at your next trade show!

1. Start Advertising Before the Trade Show

A great way to get noticed and be sure of getting people to visit your booth is to invite them before the event even begins. Handing out flyers a day before or just before the tradeshow start time will give you an early advantage. As an added incentive, including an enticing coupon for a special discount on products or services if they stop by your stand is a great way to draw people to your booth in advance and in the process, generate a buzz of curiousity from other passersby!

2. Use Color To Pop Out and Be Eye-Catching

Before the trade show, order promotional material, flyers, posters, etc. that stand out with a good use of color. Consider using either complementary or contrasting hues to the colors in your logo or utilize some of the ideas of color psychology which has shown that people are often influenced in subtle ways by color. For instance, red is often perceived as a powerful and exciting color while blue is often seen as a more professional, corporate color of distinction. Yellow is sometimes associated with competition and with an uplifted mood and pink is a softer, feminine color that is attractive to women. Use your choice of color to reflect not only your brand personality but to attract the types of customers that would benefit most from your products or services.

3. Offer Marketing Materials That Are Unique

At every trade show, the attendees usually leave with piles of flyers, pamphlets, business cards and other marketing materials that typically look very much alike. There is a good chance that you will create an impact and leave a more lasting impression if your marketing material sets your business apart and looks different from everything else. Try using a flyer that is slightly larger than the standard paper size or is printed on a higher quality glossy paper. Perhaps you could offer a poster that incorporates your logo or a relevant image or quote. Provide a coupon that has an unusual shape such as a circle or is shaped like a pennant flag. The more unique you are the better likelihood that you will be remembered.

4. Offer Marketing Materials That Double As Useful Gifts

There's no denying that everyone loves to get freebies and if you can give away something that everyone could find use for while at the same time advertising your product or services, you've just given your business a potentially powerful boost. The idea of getting something for free, whether it be a cool notepad, a poster, a fridge magnet or a calendar is almost always going to drive some extra people to your trade show booth and has the added bonus of providing some long term business potential as well. When you advertise on a promotional item that someone uses, you increase your chances of not only being remembered by that person but also could expose your business name and info to other people who that person comes in contact with somewhere down the line!

These are only a few ideas which you can use to maximize your advertising potential and exposure at the next trade show you attend. With a little planning and the creative use of marketing, you can make your next trade show a huge success. Our company can help you create the print and marketing materials that will meet your goals and will give you the tools to outshine the competition. For more information on how we can help you prepare for your next trade show in the Miami area, contact us today!

Miami Flyers offers convenient print services with fast turnaround delivering, we custom print everything from business cards, to banners, presentations to promotional materials. Call us today for a free consultation: 786 382-0178.