How to Promote Your Miami Nightclub With Flyers

Some businesses may assume that printed, physical promotional tools are dead. In the age of social media, apps and digital interactions, what good can a poster or flyer really do? The simple answer is that a well designed, thoughtful flyer can help to attract new people to a club night or promote the opening night of a new establishment. The hard part comes in creating something that stands out enough that people are willing to take it, or interesting enough for them to continue to engage with it. Here are some simple idea for any Miami nightclub to try for the next big night.

Fun printing techniques that make a flyer stand out

Most establishments will turn to a legion of followers and fans on social media to spread the word about a new event. A simple Facebook post or tweet can be shared numerous times with little effort. The problem is that these posts can often be liked or shared without people fully engaging with the information. A physical flyer is tactile and vibrant, and is something personal for people to take home and read. Somebody that has never heard of the club can take a flyer in the street and receive something enticing and informative on a small sheet of paper. Glossy flyers with interesting textures or glow-in-the-dark elements can stand out from the crowd. Some clubs may choose to add perforated coupons to the flyer for discounted entry or drinks promotions. These extras can cost a little more, but they are worth it if they get people through the door.

The right design

Of ourse these clever extras are worth nothing without the right design. It is too easy for nightclubs to throw everything they have onto a flyer and hope for the best – there are too many disjointed collages of women in minimal dress, drinks, speakers and other items related to the theme. Somewhere among the images, there has to be the information on the venue, time and price. It can pay to take a more minimal approach and go in the opposite direction. If there is just the name of a club night, a zip code and the price of entry, it adds some mystique to the situation and encourages people to learn more.

Interactive elements

On that note, the final tip for anyone looking to attract people to a nightclub in Miami is to provide links for more information. This is where the digital side and physical side of marketing can meet. A potential new customer can pick up a flyer and be directed to videos and other online content that further explains what the night is all about. A great way to do this is to add a QR code to the flyer. People can simply scan the code with their phone there and then to learn more. Also, this adds to the minimalist, attractive look of the flyer. With all three of these elements put together, and a little boldness in the design choices, any Miami club can attract new customers.

Miami Flyers offers convenient print services with fast turnaround delivering, we custom print everything from business cards, to banners, presentations to promotional materials. Call us today for a free consultation: 786 382-0178.