How Can Businesses Use Print Marketing Materials to The Best of Their Advantage?

Even though digital marketing is taking the world by storm, print marketing has managed to not loose its steady hold over the world of business promotions. This is primarily because print marketing is inexpensive yet effective. Print marketing materials make one of the most effective way of mass communication.

Here's how businesses can use these materials to their advantage.

1. Calendars: Calendars allows businesses to make their products and services known to a large audience and that too, on a monthly basis. The best thing about calendars is that people refer to them on an everyday basis -- if you manage to get your calendar inside a customer's home, you can rest assured that you have done your work.

2. Event tickets: Most businesses loose the interest of a customer by printing monochromatic or even dull-coloured event tickets. If you wish to intensify the interest of your customers, you should create tickets that are fun and quirky. Ideally, businesses should include their name and contact information on event tickets. Not just that, you should also include a small message for your customers -- this way, you will create a relationship of communication with them.

3. Greeting Cards: The holiday season may be a time to relax and enjoy for some people, but for business owners, it is the time to go out there and create a relationship with new and old customers. One of the best ways to do this is through Greeting Cards. Business owners can use greeting cards not only to wish loyal customers, but also to inform them about promotional offers, special discounts or anything else that is capable of drawing a customer towards them.

4. Bookmarks: Bookmarks allow print marketers to explore their creativity and come up with the most fun ways of reaching the audience and staying in their mind. The best part about bookmarks is that they stay with customers -- if you manage to create a bookmark that is humorous, creative and interesting, chances are a customer will keep it and carry it wherever they go.

5. Booklet: The best part about booklets is that they allow businesses to get descriptive. You can not only include your contact information and social media credentials, you can also put testimonials from clients, awards you have won and so much more in a booklet. When used right, brochures can become an effective way of winning the trust of a new customer and loyalty of an old one.