Take Inspiration From The Movie Industry When Creating Your Posters

Creating promotional posters for a new product or event can be tricky. These large, glossy advertisements could end up being plastered all around town, but it doesn’t matter how many you put up if you can’t get a good message across.

It is easy to throw all your product/event details and images onto one poster to be sure of informing your audience, but this overkill could have the opposite effect. You don’t want to scare people away because they were overloaded with information and images or because the concept was too confusing. The best approach is to tone it all down, retain a sense of focus and take some lessons from the movie industry.

Why should you take inspiration from movie posters when creating your own poster for your brand?

The psychology behind a strong movie poster does not just apply to the film industry, and there are some great tools that can help you to better express your own message. Movie posters are some of the most iconic pieces of marketing in the world, to the point where people pay hundreds of dollars for authentic versions from blockbuster hits to hang on their bedroom walls. They work for three simple reasons: they create an eye-catching overall image, they keep it simple and they know how to leave an audience wanting more.

An attractive design:

Choosing the right fonts, images and colors is crucial with a memorable, attractive poster. Don’t be afraid of blank space if that space compliments the image or logo that is the main focus. Work with color theory and choose images that best represent the brand.

Simplicity:

The best movie posters have three key elements: the image, the title and the tagline. They don’t need anymore to portray the essence of the film and to spark interest. They same should apply to your own poster. Choose the best image of your product or graphic that sums up the event, add the name as a bold title and then add a simple line of text to sell the product further.

Intrigue:

This final point is perhaps the most important of all. A good movie poster tells the audience what the film is and when to see it, while creating a sense of mystery and interest over what it is about. That is when people go to the internet to learn more and book their tickets. You can do the same with a poster for an event or product launch. Give them the brand or event name, a strong image or logo they can associate with it, an intriguing tag line and maybe a hashtag or QR code to invite them to learn more.

It is all about creating something that is memorable and that the audience wants to share with other people. Throw everything at the viewer on one poster and they will make a snap decision and walk on by, perhaps without fulling engaging with the content. Give them something attractive that they have to think about and the concept stays with them. If they go online to ask their friend if they have seen the hashtag or if they know what the cool new logo is for, you have them hooked.