Monthly Archives: November 2016

Trick Question: What talks more than two gossiping women? Answer: Brochures; they continue talking long after the conversation is over. Brochures are a wonderful way to share information. The question then becomes, what is your brochure saying about you? 1. Presentation Depending on your situation, the way a brochure is...

Your flyers have arrived. Brilliant! Now, unless you purchased them to be a nice little ornament in the corner of your office, it is time to start flyer distribution. After all, a flyer that is not in the hands of a potential customer is a rather useless flyer indeed. Thankfully...

If there is one type of flyer or brochure that we get through the mail more than any other, it has to be the takeaway menu. As companies fight for a competative advantage over who has the best prices or who makes the best pizza, the takeaway menu is the...

The word bookmark has taken on a very different meaning in modern culture. Ask your average teenager if they have one and they will say start listing of a range of websites that they have marked for future reference on their laptops. Perhaps they even have more digital bookmarks than...

Loyalty cards are an important part of most businesses these days. Many companies – big or small – have a card that customers can show off to get a discount or some points on their purchase. A good scheme is essential for ensuring repeat visits and you need to do...

Retail signage ranges from window displays to product displays and not only drives consistent brand image, it also visually attracts customers, allows you to engage with customers using technology, allows you to integrate third party databases such as POS and even makes your message actionable which can influence customer behavior...

  Creating a new store, whether brick-and-mortar or online, is a big venture where the smallest detail can make all the difference. Once you have your business plan in place, your stock lined up and know your place in the market, there is one other difficult job to do: your...

If you have a major event taking place, whether it is a business conference, a trader’s fair, a festival or a sporting occasion, it pays to promote the event as best you in the lead up. Flyers and posters around the city and online marketing are a must for getting...

Choosing The Right Color Scheme For Your Booklet The best booklets are visual masterpieces that draw in potential business clients or event attendees with top-class photography, stylish logos and brilliant color schemes. The problem for many businesses, however, is choosing the best color scheme to express their message. By understanding...

Add An Edge To Your Business Cards With A UV Coating A business card is a crucial business tool for developing a relationship between a company and a potential client. Cards need to be attractive and informative to win people over, but also one has to consider how they're made. UV coatings...